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When Silence Makes You Doubt
Staying True to Your Business Sense
Ever felt like you're the only one seeing something huge, and when you look around, nobody else seems to notice or care? That's been my reality these past few weeks. Google and Yahoo dropped some big news about email authentication, which I wrote about last week. I jumped on it, as the timeline is short: these changes are rolling out in early 2024.
I put in the work: launching a new website, conducting all kinds of research, building a quiz, and having a lot of conversations to get the word out. But the reaction? Crickets. It's like shouting into the abyss.
This silence made me question myself. Was I making a mountain out of a molehill? Will this just magically sort itself out with email marketing platforms doing the heavy lifting behind the scenes? I'm used to being the person who spots problems before they blow up, but this time, it felt like I wasn’t even getting crickets.
I'm starting to see little signs that people are beginning to take notice, though. An email newsletter here, a webinar there, a post in a Facebook group. It's not a lot, but it's a start.
I tend to either overthink things to the point of paralysis or jump in without a thought. This time, I tried for a balance—get going but also look for some feedback. It still feels like I'm talking to myself, though.
But I'm not going to stop. Because when everyone else realizes what's going on, I'll be here with the answers. And maybe that's something we all can take from this. Sometimes, you just have to trust yourself, even if it feels like you're on your own.
Not everything works out right away, or even at all. Sometimes you just have to wait for everyone else to catch up.
I'd love to hear from you. Have you ever trusted your instincts in business, even when it felt like you were the only one? How did it turn out?
P.S. If you're curious about the upcoming email changes and what they mean for you, check out my new site and subscribe to my email list (I’m also considering creating a second Substack newsletter to focus on email only).
Let's not wait for the storm to hit before we start looking for an umbrella.
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