Does all this hold true if you use Substack as your email platform? If my domain email is authenticated would I have to do anything else on the Substack end?
No, you're good! Substack newsletters are sent from @substack.com email addresses and everything is handled by Substack. The downside is that you're essentially starting over if you go to another platform.
Can you explain what you mean by having to start over if I went to another platform? I was under the impression I could take my subscriber list with me if I had to.
Sure! Yes, you absolutely export your subscriber list and can take it with you. However, the "invisible" part of your list is your sender reputation; it's partly based on a history of how your subscribers interacted with your emails. It's also tied to your domain and From address.
With Substack, your emails come from a @substack.com email address so you're essentially borrowing their domain's reputation. If you move to, say, Convertkit or Beehiiv, you can upload your list, but as far as Gmail, Yahoo, and other mailbox providers, your first email will be coming from an unknown quantity. You won't have the history that you've built up with your Substack newsletter.
Does all this hold true if you use Substack as your email platform? If my domain email is authenticated would I have to do anything else on the Substack end?
No, you're good! Substack newsletters are sent from @substack.com email addresses and everything is handled by Substack. The downside is that you're essentially starting over if you go to another platform.
Can you explain what you mean by having to start over if I went to another platform? I was under the impression I could take my subscriber list with me if I had to.
Sure! Yes, you absolutely export your subscriber list and can take it with you. However, the "invisible" part of your list is your sender reputation; it's partly based on a history of how your subscribers interacted with your emails. It's also tied to your domain and From address.
With Substack, your emails come from a @substack.com email address so you're essentially borrowing their domain's reputation. If you move to, say, Convertkit or Beehiiv, you can upload your list, but as far as Gmail, Yahoo, and other mailbox providers, your first email will be coming from an unknown quantity. You won't have the history that you've built up with your Substack newsletter.
Ah, that makes sense. Thanks again!
Thank you for this info! I’m still on the fence but this helps.